Fidelity Life

Founded by a top life insurance adviser; Gordon Watson in 1973, Fidelity Life has gone on to become the largest New Zealand owned Life Insurance company and in 2016 they paid out $102 million in claims.

In 2013 they purchased Tower New Zealand’s life insurance book to become the country’s third largest life insurance company at the time.

They are supported by non-aligned advisors so they need to provide not only good products but good service to both customers and advisers in order to get new business.

Fidelity Life sole focus is on Life Insurance after they sold their KiwiSaver and Superannuation business back in 2013 and 2016 respectively.

Gordon Watson’s vision still lives on today, where advisers and staff still “have their say” and provide input into the company and also into the products.

Fidelity Life currently has a A- (Excellent) financial strength rating from A.M. Best.

The current 107,000 policy holders are well supported by Fidelity Life’s comprehensive range of risk insurance products such as:


“Fidelity Life currently has a A- (Excellent) financial strength rating from A.M. Best.”

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